Lumi: styling & shopping

What people write about

Direction describes a theme in aggregate. An individual review may differ — select a theme to inspect its star profile and every text.

loading the rest of the reviews

1. ★★★★★subscription and paid restrictions

   Scam, terrible app. The ads for this app are entirely misleading. The claim is personalization, but the reality is very basic general advice. The app forces you wait 24 hours between each “lesson” so that you can’t access all the relevant information right away. Probably so you end up stuck in a subscription. The app is also super glitchy with pictures missing. Often the outfit in the picture doesn’t match the links to buy, which defeats the entire purpose. When I have tried to buy items, that process also doesn’t work, charging my card without completing the purchase. Do not waste your money!

2. ★★★★★subscription and paid restrictions

   Watch out for fraud. I have had a very frustrating experience with this app's membership system. In my experience, it is extremely difficult to cancel a subscription. The "Manage Membership" link in the app does not load, making it impossible to cancel through the provided method. Despite multiple attempts to contact customer support by email and phone, I have not received a response or been able to resolve the issue. Meanwhile, my account continues to be charged automatically. If you are considering a membership, be aware of the potential difficulties with cancellation and customer support responsiveness.

3. ★★★★★negative experience without a specific reason· unspecific

   Lumi is a FRAUD. I have tried to unsubscribe and have not been successful. Instead, I am billed several times a month by $99 or $69.99 or $39.99. I have not purchased anything. Unsubscribe me from the LUMI family of webpages. Stop billing me! This has been over 6 months!

4. ★★★★★subscription and paid restrictions

   Charged me without let me know. I was charged $40 today for no reason I had previously cancelled it and out of no where I get a charge I go onto the account and it’s activated again. I want a refund there was no mention that I would get charged again for it.

5. ★★★★★subscription and paid restrictions

   Disappointing. Clothing is not high quality expected. Horrible refund process.

6. ★★★★★negative experience without a specific reason· unspecific

   Didn't work for me. I answered the questions as honestly as possible, given the forced choices and the absense of accurate answers. Maybe this was the problem, maybe not, but none of the recommendations worked for me.

7. ★★★★★negative experience without a specific reason· unspecific

   AI generated. Don’t bother. You have to pay to even see anything and once you do, you are presented with endless quizzes and outfits that are just AI-generated slop. Feels like a scam.

8. ★★★★★subscription and paid restrictions

   Warning. This app is marketed to be an intuitive app to help gather ideas and sales for outfits to fit your style, and a guarantee is mentioned. However, customer service is poor and the only thing they offer when you are not satisfied is more marking and sales ploys. I did not like what was offered to me. I provided feedback on everything and nothing changed. They refused to give me a refund, and they terminated my account even though I was articulate of my needs and wants, and how it wasn’t meeting my needs. I can tell you, chat gpt does a much better job!! Don’t waste your money or time on this app.

9. ★★★★★negative experience without a specific reason· unspecific

   Way Off. Recommendations had no relevance to my style. Suggestions couldn’t be more off.

10. ★★★★★negative experience without a specific reason· unspecific

    SCAM!! They will steal your money - do not use!. Do not use. This app is a fraudulent enterprise and I currently have open fraud cases with my bank and Apple. They charged me the fee and now will not let me use my $500 to check out my cart. They have stolen my money. Support? Just an AI chatbot loop with generic “we’re looking into it, give us 7 days” but nothing happens. It’s been three weeks of the app not functioning properly and my balance being unavailable. THEY ARE FRAUDS AND CHEATS - do NOT SUBSCRIBE.

11. ★★★★★subscription and paid restrictions

    Not A Trustworthy Business. I purchased this app thinking it would be helpful in styling and would actually have suggestions from a real stylist but not the case. I went through the questions and just was not impressed. I reviewed the clothing selections and there were not many options , just cycling back through the same lackluster pieces. I even requested a refund of the membership fee within hours and they refused to refund. I got PayPal involved and they did not seem to think there was an issue with their business model. I later researched Lumi styling and found over hundreds of customers who had similar complaints as mine. I don’t suggest this company. They also reset my profile once I initiated a complaint through PayPal. They don’t let you use all the membership fee credit at once so they keep you spending more money with them. I don’t plan to give this lowdown scheming company another dime. Buyers beware and there are many other real styling companies you can use. This was my personal opinion and experience with this company.

12. ★★★★★subscription and paid restrictions

    Literally cannot unsubscribe. I have requested a cancellation 2x from this company… they have repeatedly ignored by requests to cancel even though they have acknowledged my request to cancel emails… I’ve tried to cancel through their website but cannot access their subscription management page (the link is broken). They continue to deduct $44/mo from my account. I will be forced to seek legal representation

13. ★★★★★trial charges and refunds

    Don’t do it. Tried it. All Ai generated selections. Clothes look dated. Auto charged after trial, email to delete account And to reverse $12.95 charge because i never used and think it’s useless. They did unsubscribe me but refused to reverse the charge. Even though they charged my card with no email notice. Not worth the time or definitely not the money.

14. ★★★★★negative experience without a specific reason· unspecific

    Reselling name brand clearance rack clothes. Before I knew it I had over 2k in credits which means they took that much out of my bank over the last 6 months. To use the credits you pick out clothes from the app. All ai generated models. Once you make a selection someone emails you with links to the actual store website where you see they are just reselling clearance clothes. SCAM do not download!!

15. ★★★★★negative experience without a specific reason· unspecific

    Terrible. Big markup from original vendor’s pricing. Out of stock items, limited sizing. Not user friendly. This app feels super scammy the way it works. Hated my experience. I still have over $400 in the account and it’s so difficult to find what you’re looking for due to stock and sizing limitations. Would not recommend.

16. ★★★★★subscription and paid restrictions

    Conning customers. I signed up to see how the service worked. Scrolled through it once and following that I was charged for months a recurring charge of 39.99. Every month I went in the app to cancel the service and every time it appeared the service was canceled and then a pop up appeared that said there is a bug. I guess the company has no long term moat to meaningful recurring revenue so they prefer to con users into continually being charged with this convenient “bug” that resides at the cancellation link. When I called their support line one of the first prompts is “if you’d like to cancel this service please press..” this tells me I’m not the only user with this experience. After explaining the issue to customer support they said they’d follow up via email. I quickly got a follow up saying they would not refund even 1 month of service despite the fact they got more than 6 months of revenue from me. In a cloudy competitive market I’d hope the founder of this company had a more long term mindset but I guess they don’t care about customer service.

17. ★★★★★subscription and paid restrictions

    Awful. I would like to cancel my subscription and all reoccurring costs. And somehow it keeps charging me! I’m am very unhappy with this app. It’s not easy to search or buy one thing. They keep showing me the opposite of my preferences. Anything I have ordered has been cancelled, I was ordered 1 T-shirt and it came in the wrong color, it was $27 and they said it would cost $10 to return. It won’t let me spend the money I have paid for the app without charging more! This is horrible!

18. ★★★★★subscription and paid restrictions

    SCAM don’t use it. Charged even before shipping merchandise. Order history never showed up within app. Not responding to refund request

19. ★★★★★trial charges and refunds

    Not creative, cheap clothes, not transparent with charges. Be prepared if you do the free trial they will not warn you before they charge your card. Additionally this app does nothing special. Stick to Pinterest, insta and ai. Don’t waste your money or time. Customer service is bots and not helpful at all.

20. ★★★★★subscription and paid restrictions

    Billing and Cancellation Issues/Price Not Worth the Services Offered. I want to express my deep dissatisfaction with the customer service experience I received. This has been one of the most frustrating and disappointing interactions I’ve had with any subscription service. I initially signed up for a free trial that included a discounted first month. After attempting to use the app, it became clear that it did not deliver what was advertised. For the price, I believed the service would include actual clothing, but it did not. Realizing the service was not worth the cost, I decided not to move forward. When I attempted to cancel, I found the process unnecessarily difficult. The option to cancel within the app was impossible to locate. I planned to follow up later via email, but before I realized how much time had passed, a charge had already been applied to my account. As soon as I saw the charge, I immediately resumed searching for cancellation instructions. After significant time and effort, I finally located an email address and contacted customer support to request cancellation and a refund. I acknowledged responsibility for the initial discounted month; however, I did not use the app at all after that first charge. Additionally, the unexpected deduction caused another payment to fail, creating an avoidable financial issue. Instead of addressing my concerns, I received a canned response stating that although my subscription was canceled, a refund could not be issued because “financial challenges are not a legitimate reason for a refund,” citing company policy. This was dismissive and unhelpful. In hindsight, I wish I had read customer reviews earlier, as it appears many others have experienced similar issues. The 28‑day trial—shorter than the standard 30 days offered by most companies—combined with the lack of proactive billing notifications, gives the impression that the process is intentionally ambiguous. Overall, the service and cancellation process felt designed to confuse customers rather than support them. Based on my experience, I cannot recommend this service to anyone.

21. ★★★★★negative experience without a specific reason· unspecific

    AVOID - AWFUL SERVICE AND DIFFICULT ISSUE RESOLUTION. AVOID - AWFUL SERVICE AND DIFFICULT ISSUE RESOLUTION

22. ★★★★★subscription and paid restrictions

    Don’t download LUMI app - save yourself headaches!!. This app was not what I expected and I canceled within one to two days of downloading it but they have been very difficult and they said they will not issue a refund. Very disappointing. Unfortunately I used Affirm and I still owe the total will be $90.72 for what? Nothing - they charged me and I have gotten zero benefit. They are a fraudulent company in my opinion. Don’t download app.

23. ★★★★★subscription and paid restrictions

    Scam. This company will continue charging you beyond the terms of your membership, providing no assistance and refusing to refund you. Do not sign up for this company or this app!

24. ★★★★★subscription and paid restrictions

    Fraud Beware. No ability to cancel, they will keep trying to charge you at different amounts until it is approved. If you try to cancel a subscription, you get an error message to contact support by email. Email is never answered and subscription never cancelled.. If you look at their legal and privacy policy, their legal policy always says there was an error and to contact support.

25. ★★★★★negative experience without a specific reason· unspecific

    Don’t do it! Use any other program. This is the worst company with the worst clothes. They never have anything in stock that is worth buying. I have been in communication with the company and they are still my money, even though they have terrible service and no clothes to sell. Try any other company besides this one

26. ★★★★★subscription and paid restrictions

    LUMI is a scam!. Please don’t sign up for this clothing styling subscription. Once you do, you can never figure out how to cancel it and the instructions they email you on how to cancel just takes you in circles, never allowing you to cancel it. You will be charged over and over until you are forced to cancel your debit/credit card that you used to sign up with. By that time, you are out a few hundred dollars. If you are lucky. STAY AWAY FROM THIS SCAM COMPANY!!!!

27. ★★★★★subscription and paid restrictions

    SCAM - do not download. This company is a scam located in the country of Cyprus (not Las Vegas as they claim) so there is no recourse. They stole over $700 from me after I placed an order based on their recommendations and they failed to fulfill every item on that order. When I requested a refund they told me they were unable to locate the order/account even after I gave them the exact order number and screenshots of the order and account information on their app. Any inquiry I make gets the same auto reply regardless of any information I provide saying they cannot find my account or order number even though I can log into the app and see my order number with cancellation from Lumi.

28. ★★★★★subscription and paid restrictions

    BEWARE: Unethical Subscription Charge. The app in itself seems solid. However, I don’t see fit for use so I haven’t logged on since last year. Today I see a $200 charge all of a sudden on my credit card. No notification at all: no push notification in app (mine was turned on), no email, and this app subscription wasn’t even listed within Apple’s subscription view. While the app could have delivered great value, the sneaky charges are completely unethical due to the lack of inform. I reached out to their customer service team and was talking to an AI bot, who was incredibly unhelpful. Until they fix their inform of charge, BEWARE and I don’t recommend downloading.

29. ★★★★★subscription and paid restrictions

    SCAM do not download. Within 10 minutes of looking at their website after I paid for access, I realized it was not what it was advertised to be. I proceeded to immediately cancel the service and ask for only to find out that I was charged an unauthorized $29 to download the app!! better Business Bureau has rated them as an F do not do business with these scammers.

30. ★★★★★subscription and paid restrictions

    Highly disappointed. I am extremely disappointed with my experience with LUMI. I signed up with LUMI in 2025 and from the start it was complete frustration. The personal stylist that was supposed to have an appointment with me over the phone never would complete the appointment time so I would have to reschedule. I gave up on that and just decided the pics that were on the app according to my style and the things I like. None of the items picked out for me. Would I ever wear. I decided to cancel my subscription on March 3, 2025. I sent an email to LUMI to please cancel my subscription. I was told it would be canceled. Turns out 2026 rolls around February 13 and $199.99 was taken out of my account from LUMI and are refusing to refund the money even though I sent them the email I sent in 2025. I wouldn’t leave a bad review if they would’ve at least listened that I need all my money to go towards cancer treatments at the moment and even then they refuse to send back my money that I need for cancer treatments, which are expensive. Please do not use this app. Save yourself the headache.