Pulse
Concrete pains from app reviews — and how strong they are
- AI writing assistants
The AI keeps giving wrong answers
Pain 5 out of 10, noticeable. 98 reviews, in 26 of 91 apps. - AI writing assistants
Unwanted AI features are forced on me
Pain 4 out of 10, noticeable. 65 reviews, in 12 of 91 apps. - AI writing assistants
The AI censors harmless requests
Pain 4 out of 10, noticeable. 50 reviews, in 20 of 91 apps. - AI writing assistants
The AI knows nothing about recent events
Pain 4 out of 10, noticeable. 47 reviews, in 20 of 91 apps. - AI writing assistants
More text formatting tools
Pain 3 out of 10, mild. 45 reviews, in 9 of 91 apps. - AI writing assistants
New emails stop coming in
Pain 3 out of 10, mild. 39 reviews, in 6 of 91 apps. - AI writing assistants
The AI forgets what we talked about
Pain 3 out of 10, mild. 38 reviews, in 18 of 91 apps. - AI writing assistants
The grammar check misses mistakes
Pain 3 out of 10, mild. 32 reviews, in 8 of 91 apps. - AI writing assistants
The AI doesn’t do what I ask
Pain 2 out of 10, mild. 30 reviews, in 12 of 91 apps. - AI writing assistants
Search can’t find the email I need
Pain 2 out of 10, mild. 23 reviews, in 7 of 91 apps. - AI writing assistants
Spam lands in my inbox
Pain 2 out of 10, mild. 23 reviews, in 5 of 91 apps. - AI writing assistants
Pictures right inside my text
Pain 2 out of 10, mild. 21 reviews, in 6 of 91 apps. - AI writing assistants
Swipe typing in the AI keyboard
Pain 2 out of 10, mild. 20 reviews, in 6 of 91 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.