Pulse
Concrete pains from app reviews — and how strong they are
- Baby tracking apps
Apple Watch app
Pain 6 out of 10, noticeable. 112 reviews, in 30 of 61 apps. - Baby tracking apps
Dark mode for night feeds
Pain 5 out of 10, noticeable. 80 reviews, in 19 of 61 apps. - Baby tracking apps
Pregnancy week is miscalculated
Pain 4 out of 10, noticeable. 57 reviews, in 7 of 61 apps. - Baby tracking apps
Not built for twins
Pain 4 out of 10, noticeable. 47 reviews, in 19 of 61 apps. - Baby tracking apps
Log by voice with Siri or Alexa
Pain 3 out of 10, mild. 33 reviews, in 18 of 61 apps. - Baby tracking apps
Home and lock screen widgets
Pain 3 out of 10, mild. 33 reviews, in 16 of 61 apps. - Baby tracking apps
Log together with a partner
Pain 3 out of 10, mild. 30 reviews, in 14 of 61 apps. - Baby tracking apps
No way to pause the timer
Pain 3 out of 10, mild. 29 reviews, in 10 of 61 apps. - Baby tracking apps
Type times instead of scrolling
Pain 3 out of 10, mild. 28 reviews, in 13 of 61 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.