Pulse
Concrete pains from app reviews — and how strong they are
- Calendars and tasks
The widget stopped working
Pain 7 out of 10, strong. 264 reviews, in 45 of 100 apps. - Calendars and tasks
A widget showing today’s plan
Pain 6 out of 10, noticeable. 155 reviews, in 47 of 100 apps. - Calendars and tasks
More colors for events and tasks
Pain 5 out of 10, noticeable. 141 reviews, in 45 of 100 apps. - Calendars and tasks
Reminders don’t go off
Pain 5 out of 10, noticeable. 108 reviews, in 36 of 100 apps. - Calendars and tasks
A Mac or web version
Pain 4 out of 10, noticeable. 82 reviews, in 30 of 100 apps. - Calendars and tasks
Shared lists and calendar with family
Pain 4 out of 10, noticeable. 70 reviews, in 35 of 100 apps. - Calendars and tasks
An Apple Watch app
Pain 3 out of 10, mild. 65 reviews, in 27 of 100 apps. - Calendars and tasks
More repeat options
Pain 2 out of 10, mild. 38 reviews, in 25 of 100 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.