Pulse
Concrete pains from app reviews — and how strong they are
- Couples
The same questions over and over
Pain 5 out of 10, noticeable. 51 reviews, in 14 of 35 apps. - Couples
Add more than one person
Pain 5 out of 10, noticeable. 45 reviews, in 14 of 35 apps. - Couples
Widget won’t show what my partner sent
Pain 5 out of 10, noticeable. 41 reviews, in 13 of 35 apps. - Couples
Built only for a man and a woman
Pain 4 out of 10, noticeable. 34 reviews, in 10 of 35 apps. - Couples
My partner on Android can’t join
Pain 4 out of 10, noticeable. 29 reviews, in 12 of 35 apps. - Couples
Notify me when my partner sends something
Pain 3 out of 10, mild. 21 reviews, in 10 of 35 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.