Pulse
Concrete pains from app reviews — and how strong they are
- Dating
Full of fake profiles and bots
Pain 10 out of 10, acute. 3,827 reviews, in 92 of 100 apps. - Dating
Shows people hundreds of miles away
Pain 9 out of 10, acute. 715 reviews, in 71 of 100 apps. - Dating
Feed full of dead profiles
Pain 6 out of 10, noticeable. 156 reviews, in 50 of 100 apps. - Dating
The same profiles over and over
Pain 5 out of 10, noticeable. 113 reviews, in 37 of 100 apps. - Dating
Almost no one nearby
Pain 5 out of 10, noticeable. 108 reviews, in 44 of 100 apps. - Dating
Can’t undo an accidental swipe
Pain 3 out of 10, mild. 58 reviews, in 30 of 100 apps. - Dating
Nobody ever writes back
Pain 3 out of 10, mild. 55 reviews, in 38 of 100 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.