Pulse
Concrete pains from app reviews — and how strong they are
- Driving test prep
The real test had different questions
Pain 7 out of 10, strong. 108 reviews, in 30 of 44 apps. - Driving test prep
The app’s answer key is wrong
Pain 6 out of 10, noticeable. 71 reviews, in 26 of 44 apps. - Driving test prep
Questions full of typos and bad grammar
Pain 6 out of 10, noticeable. 68 reviews, in 27 of 44 apps. - Driving test prep
The same questions keep repeating
Pain 5 out of 10, noticeable. 52 reviews, in 20 of 44 apps. - Driving test prep
The sign in the question is missing
Pain 4 out of 10, noticeable. 33 reviews, in 10 of 44 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.