Pulse
Concrete pains from app reviews — and how strong they are
- Study flashcards
Mistakes crop up in the cards
Pain 5 out of 10, noticeable. 38 reviews, in 18 of 34 apps. - Study flashcards
Pronunciation on word cards
Pain 4 out of 10, noticeable. 36 reviews, in 11 of 34 apps. - Study flashcards
The pronunciation button makes no sound
Pain 4 out of 10, noticeable. 36 reviews, in 15 of 34 apps. - Study flashcards
Pictures on cards don’t show up
Pain 4 out of 10, noticeable. 31 reviews, in 10 of 34 apps. - Study flashcards
Can’t move decks between apps
Pain 4 out of 10, noticeable. 30 reviews, in 11 of 34 apps. - Study flashcards
The audio mispronounces words
Pain 3 out of 10, mild. 21 reviews, in 9 of 34 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.