Pulse
Concrete pains from app reviews — and how strong they are
- Menus and shopping lists
Can’t share the list with my family
Pain 6 out of 10, noticeable. 82 reviews, in 22 of 54 apps. - Menus and shopping lists
Sort my list by store aisle
Pain 5 out of 10, noticeable. 56 reviews, in 16 of 54 apps. - Menus and shopping lists
Shopping list on Apple Watch
Pain 5 out of 10, noticeable. 54 reviews, in 15 of 54 apps. - Menus and shopping lists
Can’t undo an accidental delete
Pain 5 out of 10, noticeable. 48 reviews, in 16 of 54 apps. - Menus and shopping lists
Add items via Alexa or Siri
Pain 4 out of 10, noticeable. 38 reviews, in 11 of 54 apps. - Menus and shopping lists
Print the list, menu or recipe
Pain 4 out of 10, noticeable. 32 reviews, in 16 of 54 apps. - Menus and shopping lists
Save recipes from social media
Pain 2 out of 10, mild. 21 reviews, in 8 of 54 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.