Pulse
Concrete pains from app reviews — and how strong they are
- Password managers
Switched phones, lost all my data
Pain 7 out of 10, strong. 166 reviews, in 55 of 95 apps. - Password managers
Forgot my password, no way to reset it
Pain 7 out of 10, strong. 148 reviews, in 50 of 95 apps. - Password managers
Can't unlock with Face ID or fingerprint
Pain 6 out of 10, noticeable. 108 reviews, in 41 of 95 apps. - Password managers
Videos in the vault won't play
Pain 4 out of 10, noticeable. 58 reviews, in 13 of 95 apps. - Password managers
Autofill only works half the time
Pain 3 out of 10, mild. 48 reviews, in 15 of 95 apps. - Password managers
Sort passwords alphabetically
Pain 3 out of 10, mild. 36 reviews, in 20 of 95 apps. - Password managers
Approve sign-ins from Apple Watch
Pain 3 out of 10, mild. 35 reviews, in 13 of 95 apps. - Password managers
Search through saved entries
Pain 3 out of 10, mild. 33 reviews, in 19 of 95 apps. - Password managers
Keep vault photos in my own order
Pain 2 out of 10, mild. 28 reviews, in 13 of 95 apps. - Password managers
No working extension for my browser
Pain 2 out of 10, mild. 27 reviews, in 10 of 95 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.