Pulse
Concrete pains from app reviews — and how strong they are
- Pet care
GPS gets my pet's location wrong
Pain 5 out of 10, noticeable. 40 reviews, in 5 of 27 apps. - Pet care
I can't see my pet's medical records
Pain 5 out of 10, noticeable. 40 reviews, in 9 of 27 apps. - Pet care
I can't book a vet visit in the app
Pain 5 out of 10, noticeable. 36 reviews, in 8 of 27 apps. - Pet care
The online vet just sends you to a clinic
Pain 4 out of 10, noticeable. 36 reviews, in 3 of 27 apps. - Pet care
The collar battery dies too fast
Pain 4 out of 10, noticeable. 33 reviews, in 4 of 27 apps. - Pet care
The tracker loses signal and I can't find my pet
Pain 4 out of 10, noticeable. 22 reviews, in 4 of 27 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.