Pulse
Concrete pains from app reviews — and how strong they are
- Pregnancy
Stuck with the wrong pregnancy week
Pain 6 out of 10, noticeable. 103 reviews, in 16 of 46 apps. - Pregnancy
Support for twin pregnancies
Pain 6 out of 10, noticeable. 71 reviews, in 19 of 46 apps. - Pregnancy
The app doesn’t account for a pregnancy loss
Pain 4 out of 10, noticeable. 30 reviews, in 15 of 46 apps. - Pregnancy
Home and lock screen widget
Pain 3 out of 10, mild. 31 reviews, in 9 of 46 apps. - Pregnancy
A baby with my skin tone
Pain 3 out of 10, mild. 26 reviews, in 9 of 46 apps. - Pregnancy
A proper Apple Watch app
Pain 3 out of 10, mild. 25 reviews, in 4 of 46 apps. - Pregnancy
Won’t sync with my partner
Pain 3 out of 10, mild. 24 reviews, in 8 of 46 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.