Pulse
Concrete pains from app reviews — and how strong they are
- QR & barcode scanners
The code just won't scan
Pain 7 out of 10, strong. 70 reviews, in 22 of 31 apps. - QR & barcode scanners
The QR code I made doesn't open my link
Pain 5 out of 10, noticeable. 36 reviews, in 8 of 31 apps. - QR & barcode scanners
It scans, but won't take me to the site
Pain 5 out of 10, noticeable. 32 reviews, in 14 of 31 apps. - QR & barcode scanners
Barcode scans don't find the product
Pain 4 out of 10, noticeable. 22 reviews, in 10 of 31 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.