Pulse
Concrete pains from app reviews — and how strong they are
- Wardrobe & outfits
The same few pieces in every outfit
Pain 5 out of 10, noticeable. 43 reviews, in 12 of 46 apps. - Wardrobe & outfits
Background removal does a sloppy job
Pain 4 out of 10, noticeable. 35 reviews, in 12 of 46 apps. - Wardrobe & outfits
Color analysis gets my season wrong
Pain 4 out of 10, noticeable. 33 reviews, in 4 of 46 apps. - Wardrobe & outfits
Not enough clothing categories
Pain 4 out of 10, noticeable. 32 reviews, in 11 of 46 apps. - Wardrobe & outfits
No customer reviews on clothes
Pain 4 out of 10, noticeable. 32 reviews, in 5 of 46 apps. - Wardrobe & outfits
AI pairs clothes that don’t go together
Pain 4 out of 10, noticeable. 31 reviews, in 9 of 46 apps. - Wardrobe & outfits
Hard to know which size to order
Pain 4 out of 10, noticeable. 31 reviews, in 6 of 46 apps. - Wardrobe & outfits
Outfits that ignore the weather
Pain 3 out of 10, mild. 26 reviews, in 8 of 46 apps. - Wardrobe & outfits
Suggestions that aren’t my style
Pain 3 out of 10, mild. 24 reviews, in 7 of 46 apps. - Wardrobe & outfits
More colors when adding clothes
Pain 3 out of 10, mild. 22 reviews, in 8 of 46 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.