Pulse
Concrete pains from app reviews — and how strong they are
- Yoga
Too fast to get into each pose
Pain 7 out of 10, strong. 155 reviews, in 31 of 66 apps. - Yoga
Cast the class to my TV
Pain 6 out of 10, noticeable. 112 reviews, in 33 of 66 apps. - Yoga
The beginner level is too hard
Pain 4 out of 10, noticeable. 61 reviews, in 20 of 66 apps. - Yoga
Do yoga with my Apple Watch
Pain 4 out of 10, noticeable. 56 reviews, in 13 of 66 apps. - Yoga
Turn the music off or play my own
Pain 3 out of 10, mild. 40 reviews, in 16 of 66 apps. - Yoga
Mark the classes I’ve already done
Pain 3 out of 10, mild. 33 reviews, in 9 of 66 apps. - Yoga
The voice sounds like a robot
Pain 3 out of 10, mild. 29 reviews, in 11 of 66 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.