Pulse
Concrete pains from app reviews — and how strong they are
- Travel planning
Multi-city flight search in the app
Pain 1 out of 10, mild. 20 reviews, in 10 of 90 apps. - Journaling and mood
Sync with Apple Health
Pain 1 out of 10, mild. 23 reviews, in 10 of 95 apps. - Sleep trackers and alarms
Fix a wrong sleep record
Pain 1 out of 10, mild. 24 reviews, in 12 of 94 apps. - Faith, Prayer & Bible
AI-generated prayers and images
Pain 1 out of 10, mild. 25 reviews, in 13 of 88 apps. - Habits
Stop reminders once a habit is done
Pain 1 out of 10, mild. 21 reviews, in 16 of 98 apps. - AI photo
Hug videos show strangers instead of us
Pain 1 out of 10, mild. 25 reviews, in 7 of 100 apps. - Language learning
Grammar explanations, not rote drills
Pain 1 out of 10, mild. 25 reviews, in 17 of 100 apps. - AI photo
Text in generated images comes out misspelled
Pain 1 out of 10, mild. 24 reviews, in 12 of 100 apps. - Meditation and mindfulness
A sleep timer that turns the sound off
Pain 1 out of 10, mild. 24 reviews, in 15 of 100 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.