Blue Apron: Meal Kit Delivery
authentic ratingBlue Apron as a service delivers interesting recipes and good ingredient quality, but the app became less convenient after a redesign: current week recipes are harder to find, the planning horizon shrunk to two weeks, and step-by-step instructions during cooking got worse. Users rate the service higher than the app.
44real score
4.7store star
41,625ratings
About the rating
Reviews cover both delivery and the app, with specific details about interface behavior.
Strengths
What users love
- Recipe cards with step-by-step instructions help you master new dishes without searching for recipes.
Weak spots
What users hate
- After the redesign it is hard to find this week's recipes and switch between upcoming deliveries in advance.
Who it is for
Experienced home cooks who value variety in their meal kit delivery
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