Pulse
Concrete pains from app reviews — and how strong they are
- Invoices for clients
The client paid, but the money is stuck
Pain 7 out of 10, strong. 79 reviews, in 9 of 26 apps. - Invoices for clients
The invoice never reaches the client
Pain 6 out of 10, noticeable. 44 reviews, in 15 of 26 apps. - Invoices for clients
My invoices on all my devices
Pain 4 out of 10, noticeable. 21 reviews, in 8 of 26 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.