inApp
Rating: Shopping & ecommerce apps

H&M

doubtful rating

A wide, accessible clothing range, but the new app design sacrifices usability for aesthetics: heavy animations, unclear photos, and prices in the cart that differ from the product page. Stock availability notifications do not work.

50real score
4.8store star
231,769ratings
About the rating

A rating of 4.83 with 231K ratings, a text average of 2.81, and only 35% five stars points to heavy inflation from a loyal retail audience.

Strengths

What users love

  • Shoppers praise the price-to-quality ratio and how easy it is to pick up an order in-store.
Weak spots

What users hate

  • Size charts are inaccurate and identical across all items even though the cut varies by piece.

Who it is for

Young shoppers looking for affordable basics.

Screenshots