Pulse
Concrete pains from app reviews — and how strong they are
- Translators
My language isn't on the list
Pain 8 out of 10, strong. 202 reviews, in 26 of 38 apps. - Translators
Won't translate offline
Pain 6 out of 10, noticeable. 86 reviews, in 24 of 38 apps. - Translators
It doesn't catch what I say
Pain 5 out of 10, noticeable. 57 reviews, in 18 of 38 apps. - Translators
Photo translation can't find the text
Pain 4 out of 10, noticeable. 40 reviews, in 13 of 38 apps. - Translators
Spoken translation is too fast
Pain 4 out of 10, noticeable. 39 reviews, in 20 of 38 apps. - Translators
Right language, wrong variant
Pain 4 out of 10, noticeable. 37 reviews, in 13 of 38 apps. - Translators
Show pronunciation in Latin letters
Pain 4 out of 10, noticeable. 31 reviews, in 13 of 38 apps. - Translators
No voice for my language
Pain 3 out of 10, mild. 27 reviews, in 11 of 38 apps. - Translators
Stops listening mid-sentence
Pain 3 out of 10, mild. 21 reviews, in 10 of 38 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.