Pulse
Concrete pains from app reviews — and how strong they are
- Travel planning
Can't check in for my flight in the app
Pain 5 out of 10, noticeable. 119 reviews, in 16 of 90 apps. - Travel planning
Travel eSIM gets no signal abroad
Pain 4 out of 10, noticeable. 88 reviews, in 10 of 90 apps. - Travel planning
Can't pick or change my seat in the app
Pain 4 out of 10, noticeable. 79 reviews, in 14 of 90 apps. - Travel planning
The app can't find my booking
Pain 4 out of 10, noticeable. 63 reviews, in 18 of 90 apps. - Travel planning
The fare jumps when I go to book
Pain 3 out of 10, mild. 41 reviews, in 13 of 90 apps. - Travel planning
My paid booking falls through
Pain 3 out of 10, mild. 40 reviews, in 15 of 90 apps. - Travel planning
Multi-city flight search in the app
Pain 1 out of 10, mild. 20 reviews, in 10 of 90 apps.
How we count
The sample is up to 500 recent App Store reviews for each of about 100 popular apps per category. We look for each need across all of the category’s reviews and check a random sample of matches by hand: at least 80% are correct.
“Pain” is a rough score from 1 to 10: half comes from the share of the category’s reviews that mention it, 30% from how many such reviews there are in total, 20% from the share of apps where it comes up. It is not search demand and not market size.
In words: 1–3 mild · 4–6 noticeable · 7–8 strong · 9–10 acute.